Over the past two-decades, Maloneys Grocer has grown from a single local store into a small chain with four locations across Sydney. Known for its premium produce and personalised service, Maloneys has built an exceptionally loyal customer base, many of whom have shopped with them for years.
As the business expanded, so too did customer expectations and demand for a loyalty program was growing louder. For Maloneys, it was clear that a loyalty program could not only help strengthen these relationships, but also give the business deeper insights into who their customers are and how they shop.
"Our customers have always been incredibly loyal to us, and we wanted a way to give something back while also getting to know them better.”
Joanna Matthews, Founder of Maloneys Grocer
“But with a small team and limited time resource, we needed a partner who could move quickly and integrate with little disruption to our business."
That’s where Slyp’s loyalty platform came in. Within just six weeks of signing with Slyp, Maloneys had gone from having no loyalty program at all to running a fully integrated platform with a customer-facing mobile app.
Launching Loyalty at Speed
The partnership kicked off with the Slyp team walking Maloneys through a tried and tested launch plan – a framework that has been perfected to launch in as little as six weeks.
A cornerstone to this lies in Slyp’s 40+ POS integrations, with Future Net collaborating on this occasion as Maloneys’ existing point of sale system.
“The power of partnerships is what makes stories like Maloneys possible."
Joel White, CEO of Future Net
“Our integration with Slyp provides retailers with access to a full stack loyalty platform without the heavy lifting. It’s a simple, powerful way for our independent retailers to compete at the highest level with big chains, by combining their local knowledge and community relationships with a high-end customer experience. Maloneys are the perfect example of just how quickly that value can be realised.”
Once the project scope was agreed and a launch date set, Slyp moved quickly into action:
Driving Growth With Data
The Slyp Loyalty Platform is also built to connect with more than 150 CRM, CDP, and automation tools. For Maloneys, that meant loyalty data from MySlyp could flow directly into Mailchimp, their chosen CRM, to power personalised customer engagement from day one.
“We believe first-party data is the backbone of any successful loyalty program."
Paul Weingarth, CEO & Co-Founder of Slyp
“Our platform is designed to help retailers like Maloneys better know and grow their customers, while making loyalty seamless at the checkout. Through our integrations and partnerships, we’ve created a way for independent retailers to launch a sophisticated loyalty program in record time and take measurable actions. And Maloneys is a fantastic example of just that.”
A Loyalty Success Story
In the space of six weeks, Maloneys Grocer transformed how it engages with customers. What started as a challenge - meeting customer demand for loyalty with limited resources – soon became an opportunity to deepen relationships, drive growth, and compete with larger players.
The results were immediate. Maloneys Rewards quickly grew its membership base, with loyalty customers rapidly scaling to more than 20% share of overall spend. Moreover, these loyalty customers are spending 68% more per basket compared to non-members - a differential that is widening as the program matures and a clear signal of the program's impact.
