Based out of Western Australia, MCQ Supermarket has grown from a small fresh produce and Asian grocery shop, into a leading independent supermarket group. The brand has struck the perfect balance of continuing to embed itself within local communities, with a focus on quality and service, while also innovating to build a modern supermarket experience.
With a loyal customer base built over years of consistent growth, MCQ recognised that it was time to take the next step in deepening their connection with shoppers: launching a loyalty program.
"We’ve always been fortunate to have an extremely loyal customer base, but we didn’t have the tools to truly understand them or reward them in meaningful ways.”
Diana Lam, Account Manager of MCQ Supermarket
"We wanted a program that not only gave something back to our customers but also helped us learn more about their shopping habits so we could serve them better.”
This ambition laid the foundation for MCQ Rewards, a loyalty program designed to put customer insights and engagement at the heart of MCQ’s growth.
The Challenge
For MCQ, the challenges were clear. They had never run a loyalty program before, which meant they were starting from scratch with no data on customer behaviour or shopping trends. They also wanted a program that could evolve into something more powerful than just points collection, a program that could support targeted and personalised campaigns, and create lasting engagement.
But with limited resources and the rising costs of app development, building their own mobile app was out of reach. MCQ needed a partner that could deliver a ready-to-go solution quickly, with minimal disruption, and they had an important deadline - the program needed to be live in time for Easter.
"It had to be quick, easy, and effective.”
Diana Lam, Account Manager of MCQ Supermarket
“We didn’t have the internal resources to build and manage a loyalty app, but we knew it was something our customers wanted. It had to be quick, easy, and effective, and we didn’t have the luxury of a long rollout period."
The Solution
MCQ turned to Slyp to bring their vision to life. With Slyp’s ready-to-deploy loyalty platform and pre-built integrations with over 40 POS systems, MCQ Rewards launched just six weeks later, well ahead of the Easter weekend. This gave MCQ the perfect runway to onboard members before their first big campaign.
Within days of launch, MCQ was creating and running campaigns through the MySlyp Portal, a self-serve platform providing access to campaign creation, customer insights, analytics, and more. For their Easter debut, MCQ ran a “10x points” campaign across the holiday weekend, designed to excite early adopters and drive rapid sign-ups.
To build even more buzz in-store, they also introduced a playful Easter Egg Hunt for members. Customers were challenged to find specific products on Member Bonus offers - rewards that were exclusively available to loyalty members. The campaign didn’t just drive enrolments; it built a sense of fun and exclusivity around the new program.
From there, MCQ began to flex the full power of Slyp’s integrations. With more than 150 pre-built connectors to leading CRM, CDP and automation platforms, MCQ now have the ability to pipe loyalty data directly into their existing systems to build personalised communications and campaigns that engaged customers year-round, far beyond one-off holiday promotions.
The Results
The impact was immediate. MCQ’s Easter campaign delivered a 50% uplift in loyalty members across the weekend, creating strong momentum from day one. In less than six months since launch, MCQ Rewards has now grown to more than 16,000 members.
The quality of engagement has been just as impressive.
For MCQ Supermarket, these results validate the decision to partner with Slyp.
"We’re thrilled with the success of MCQ Rewards. In just a few months, we’ve not only built a large member base, but we’re seeing the impact every day in-store,”
"The data we now have gives us a new level of confidence in how we engage with our customers, and the campaigns we can run are already paying off. It’s been a game-changer for our business.”
Diana Lam, Account Manager of MCQ Supermarket